social magic happens here

simply put: We make social media work for you.

Whether you're looking to promote an established brand, or launch something completely new,
Lucky Apps can help you harness the power of the social networks to...

  • users Bring users to you by way of viral channels
    facebook twitter youtube rss
  • heart Create user experiences that compel people to engage with your brand.
  • pie Measure the results that meaningfully express what happens.

Let us help you put together a successful social media campaign.

1. We can meet with you and discuss the possibilities.
2. We'll propose a complete campaign tailored to your needs, highlighting viral growth, user engagement, and measurable results.
3. If you decide to go ahead, we will build everything you need for your campaign, and help you deploy it and manage it. We are an agile web development shop that listens and responds quickly to customer needs.
4. As you need maintenance and support, we'll be there. Depending on your goals, you may want to work with us to develop further campaigns in the future.

Our framework

Over the past two years, we have developed an open-source PHP application framework that allows us to create robust social applications for our clients, and re-use functionality that we build throughout our projects.

Building your solutions on top of this framework allows us to more easily:

  • Create social features such as tagging, ratings, comments, and so on.
  • Tie into social networking sites like Facebook and Twitter
  • Create multifaceted campaigns, including facebook pages and apps,
    twitter apps, youtube videos, a standalone microsite, and even
    tear-off widgets that you can offer to bloggers and other publishers.
  • Build metrics to track user activity and engagement with your apps.
  • Maintain your campaigns as they evolve.


We build our applications using open source technologies.
On the back-end, we typically use Linux, Apache, PHP and MySQL.
Our front-ends typically consist of HTML, CSS, Javascript (typically jQuery) and Adobe Flash.
We also interact with Facebook Connect API, the Twitter API, YouTube
and other APIs to connect our apps with existing services.
On Facebook, for example, we also make use of FBML and FBJS.

We employ an agile development process with safeguards in place that allow us to roll out features smoothly. Our team is able to work in a well-defined development environment, and for changes to be tested as they go through the different stages and into production:

development process
Development Process

The Architecture

Part of our business strategy was to re-use plugins from one project in our next projects. This cuts down the cost of development significantly. Thus, projects built on PAL are built like this:

PAL project architecture